GUINNESS DRAUGHT: THE GOLD (LABEL) STANDARD
GUINNESS DRAUGHT, ST. JAMES GATE BREWERY, DUBLIN, IRELAND Abv 4.2
Guinness isn’t the same Guinness company we visited in 1977. A merger with Grand Met a few years ago created Diageo, a corporation that acts as big as In Bev in most ways. They’ve stopped short of outright hostility over this series of posts, but refused to provide illustrations and refused our request to upload images – the only brewery we’ve contacted to do so.
There’s a historical context for our lamenting the loss of a personal touch. There were organized tours of the brewery in 1977, but you could just walk up to the brewery and join one. Ours was led by the brew master himself. It felt personal. Now hundreds of thousands of beer tourists barrel down to the brewery for the Guinness “experience.” The chance of running into a person with experience in actually brewing the beer is remote. The new brewery slated to open in Baltimore County this fall will have as much focus on the beer tourism as the beer itself.
There are big brewing companies that we find pretty easy to despise—and maintain our own tiny boycott. But try as I might, I can’t put Diageo on that list. The beer is too good and the brewers are too creative.
The Brewers Project has brought new and exciting products to the United States recently and there’s promise of more to come. The new brewery will be designed to brew beers for the US market—whatever they think that is. We hope they won’t be as insipid as the Blonde they brewed in Latrobe, Pennsylvania.
The Draught Guinness, however, will continue to come from St. James Gate – supposedly until the lease runs out in another 8,800 years. (not a typo) We don’t have to tell you what this tastes like – you know the clean bracing dark malt, creamy finish and slight lactose bite that keeps it all interesting. For our money it’s one of the two best big corporate beers in the world. At 4.2% you can drink those imperial pints all night and still find your pajamas.
Pairings: Well, oysters, of course. But burgers, corned beef and meat pies all benefit from the cleanliness of the brew. Actually we’ve never had a meal with Guinness Draught that didn’t seem to fit together pretty well. Sláinte!
Rating: **** Value: ***** 20170204 ~ this is the last of the Brewers Project daily beers. But why stop the stouts when we’re on a roll – coming up is a coffee porter from Oskar Blues and a very chocolaty stout from Troegs.